Social Media Specialist

The Social Media Specialist is responsible for developing, managing, and executing social media strategies that increase brand awareness, audience engagement, website traffic, and customer growth across platforms such as Instagram, Facebook, LinkedIn, TikTok, X, and YouTube.

Key Responsibilities

1. Develop and implement social media strategies aligned with business goals.
2. Create, schedule, publish, and manage engaging social media content.
3. Write captions, posts, social copy, and promotional content.
4. Create content calendars and maintain consistent posting schedules.
5. Monitor comments, messages, mentions, and online conversations.
6. Engage with followers and build an active online community.
7. Track social media trends, platform updates, hashtags, and competitor activity.
8. Collaborate with designers, content creators, marketing, and sales teams.
9. Manage paid social media campaigns and coordinate with advertising teams when required.
10. Monitor and analyze metrics such as reach, engagement, followers, traffic, leads, and conversions.
11. Prepare regular social media performance reports and recommend improvements.
12. Maintain consistent brand voice, visual identity, and messaging across platforms.
13. Identify opportunities for campaigns, partnerships, influencers, and user-generated content.
14. Stay updated on emerging social media platforms, tools, and best practices.

Qualifications & Skills

1. Bachelor’s degree in Marketing, Communications, Journalism, Business, or a related field preferred.
2. 1–3 years of experience in social media or digital marketing.
3. Strong writing, editing, and communication skills.
4. Knowledge of major social media platforms and their analytics tools.
5. Familiarity with Canva, Adobe Creative Suite, or similar content-creation tools.
6. Basic understanding of SEO, digital marketing, and paid social advertising.
7. Strong organizational and time-management skills.
8. Creative, detail-oriented, and comfortable working with deadlines.
9. Ability to analyze data and turn insights into actionable improvements.